The thing that I’ve loved most about the opportunity to be so closely involved with the imaging identity and branding campaign of Woody Creek Distillers is truly getting to know the people behind the spirits, in this case, Pat Scanlan and Mark Kleckner. These are simply two guys who love what they do in regards to Woody Creek Distillers – from the shear labour of the plant and harvest to the refined science of the production. I also learned along the way just how passionate they are about their rides, and I decided we had to incorporate some imaging of the guys into this whole process as well. Shot on a Hasselblad 503 CW System with Kodak Tri-X, the final images were hand produced in a platinum printing process I felt would best compliment the authenticity and feel of who they are as individuals. We managed a couple of rolls prior to the snow flying this late fall, and I look forward to continuing with this concept in the months to come…
