So, I have to thank Wendy Bertolet of Unleashed Designs for inquiring about my interest in working with the revamping of Timberwolf Pet Products identity, being that the subjects were all fury and four legged. Dog owners for the past three years ourselves, Jennifer Slaughter of Different Indeed and I decided this would be an interesting and fun challenge to bring the personalities of the canines (our very own furball Chow-Golden statesman Sam was one of the models) through in the product driven imaging. This project reminded me of the makeshift sets and shoestring budgets of Iota when we began working on their branding campaign years earlier in an endearing way, and the resulting imaging far exceeded everyone’s expectations. We’re still in development, but I hope this initial conceptual go around excites everyone enough to take the project to the next level in the months ahead…
